HIGH IN PROTEIN
The key building blocks of muscle and life are now available through natural protein in a cup of soup and pasta. This all natural protein is crucial for those wanting a high protein snack on the go to assist in their ambitions.
LOW IN FAT
All of our snacks are very low in fat which means that you can enjoy on the go without fear for your waste line. Combine this with our high protein content, protein being a satiating nutrient means that through our range you can stay fuller for longer.
LOW SUGAR & SALT
With Britain the obesity capital of Europe it has never been more important to monitor in any ambitious diet our sugar and salt intake! Well, Ambitions has this covered with low levels which mean that unlike many snacks on the go you don't need to feel guilt with an Ambitions on the go!
FORGED BY ATHLETES
Ambitions was forged by former international athletes who know the importance of diet in fueling your goals. This means that when you eat our snacks it's not brought to you by a technical department of a billion pound company but individuals who know first and foremost the intensity of sport. The intensity required in order to achieve your ambitions!
Every time you eat a cup of Ambitions you don't just fuel your ambitions but also those of the next generation. This is because we donate 2p from every packet we sell to young people pursuing their Ambitions. This could be an aspiring scientist we send on a trip to Nasa or the next prime minister we send to parliment. Ambitions supporting Ambitions...
Former international rugby player turned entrepreneur. Charlie founded the brand Kings Elite Snacks in 2011 which is today's leading Biltong & Jerky brand. Find out more about Charlie here:
Roland is one of the food industries finest technical directors, whose worked with industry giants such as Mars, Foxes Biscuit and Baxters Soup. Roland ensures we have a world class supply chain
James too is a former international rugby player turned entrepreneur. James co-founded Kings with Charlie and ensures that the Ambitions brand stands for what it intends too. Find out more about James here:
Dave like Roland has a lifetime of experience as one of the countries leading Commercial Directors with companies such as Baxters Soup and Hain Daniels. Find out more about Dave here:
Dan is a current England Rugby player who is helping Ambitions reach new audiences across the globe. Dan debuted with Charlie and they have been lifelong friends since. Find out more about Dan here:
NON EXEC DIRECTOR
Andy is a former MD of Redbull and Brew Dog who understands what it takes to nurture and grow world class brands. Andy is working closely with Charlie to ensure that he makes the right strategic decisions at the helm of Ambitions: Find out more here:
GET IN TOUCH
The best part about ambitions is it tastes absolutely fantastic! We use the highest quality ingredients which is why nutritionally there is such a difference between us and less ambitious pasta snacks!