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Ambitions Snacks is a company forged by international rugby players for natural, delicious and ambitious snacking on the go. Ambitions Chicken pasta has 15g of natural protein, 1.2g of sugar, 0.7g of fat and only 155 calories per serving. It's made in 100% recyclable packaging and is designed for those of us with big ambitions on the go!


Best Foods High in Protein. Healthy eati

15g Natural Protein

The importance of protein in a healthy diet is absolutely fundamental. It not just supports muscle growth and repair for those of us who like to exercise regularly but it is also satiating for those on diets meaning you feel fuller for longer. 

Although, all proteins aren't created equal with Ambitions investing very aggressively in natural smooth protein which can easily be absorbed by the body without bloating which many protein snacks can cause. 

155 Calories

Snacking on the go can be a perilous activity with protein snacks like protein bars containing as many as 250 calories in a single bar. We offer a lean protein with our Ambitions Chicken Pasta snack containing only 155 calories.

For some context, a typical sandwich contains between 300-400 calories. Be Ambitious and save yourself the extra 145 - 245 calories with an Ambitious Snack. 

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White sugar in wooden scoop and words" l

1.2g Sugar

Sugar is often the silent assassin for healthy diets! It lurks in lots of trustworthy places like smoothies, milk and many health products for unsuspecting victims. Sugar costs very little and so major food producers like to put it in everything they make because it brings the cost of goods down. 

Ambitions Snacks take a hard line on sugar and never adds it to our snacks and in the case of our Chicken Pasta we have only 1.2g. That's less sugar than a potato! 

0.7g Fat

Ambitions Snacks also take a hard line on fat. In any diet there are enough opportunities to consume fat and while it is by no means the devil that sugar is we prefer to leave it out of our snacks when and where we can! 

This means that when you enjoy one of our snacks you can do so safe in the knowledge there is more fat in a single nut than in a whole pack of Ambitions Chicken Pasta!

The phrase Low Fat spelled out with alph
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One of the best things about Ambitions Snacks is that it's 100% Recyclable. This means that once you have eaten it you can recycle it in a way that means 100% of it re-enters the supply chain again and so isn't being wasted.

High Fibre

The United Kingdoms most overlooked food component in an age where protein is being consumed in record levels. This is a fundamental player in every healthy diet and all Ambitions Snacks are full of natural fibre!

Vegan high dietary fibre & immune boosti


Ambitions Snacks is very proudly forged by a team of international athletes who know first hand the demands of elite sport and the importance of a healthy diet. This knowledge and passion means when you buy Ambitions Snacks you are investing in a snack forged not by marketing agencies or a big corporation, but a snack forged in the fires of international sport.



The Ambitions Snacks team consists of brothers and former international athletes supported by industry experts that are here to put convenient, top quality, healthy snacking on the menu!


Charlie Simpson-Daniel

Managing Director

Charlie is an experienced entrepreneur who has founded a number of business to date which he has launched in the major retailers. At the age of 20 he founded the brand Kings Elite Snacks which is the UK's leading biltong and jerky brand today and is available in every major retailer. He also founded the soft drinks brand Revolution Waves which launched in Tesco and Asda in 2019. 

Charlie has strong experience in founding and launching brands which have risen to category captain status in every major retailer in the UK. He draws upon all of this experience and has a vision for Ambitions Snacks to pioneer in the premium instant snack category. 

James Simpson-Daniel

Marketing Director

James is a former international rugby player who made his debut for England aged 19 playing against the All Blacks legend Jonah Lomu as his opposite man. He went on to have an incredibly successful career with Gloucester and holds the accolade of a place in the premiership hall of fame. All while doing this he co-founded the brand Kings Elite Snacks and Revolution Waves with his brother Charlie.

James leads all of the Ambitions Snacks marketing activities with the same passion and creativity that produced such excellence on the rugby pitch!

Roland Froebel

Technical Director

Roland is an industry leading expert whose time in the food industry includes roles at Mars, Goldenfry Foods, Greencore, Premier Foods, Sante Foods, Symingtons, Fox's Biscuits and Baxters Food Group. He has worked in Technical Director roles supplying brand and own label to Tesco, Sainsburys, Morrisons, Asda, Aldi, Lidl, CO-OP, Costco, Waitrose, Wh Smiths, Boots, B&M, Home Bargains and Poundland. 

Roland is the genius behind our Ambitions Snacks supply chain where he worked tirelessly with Charlie to ensure that we achieved incredible points of difference while delivering a gourmet taste. 

Dan Norton


Dan is England rugby sevens all time highest try scorer. He burst onto the international scene at 20 years old debuting alongside Charlie. Dan brings an incredible passion to the Ambitions Snacks team and works closely with Charlie and James on marketing and new consumer outreach.

Andy Shaw


Andy is a former MD of Redbull and Brew Dog who understands what it takes to nurture and grow world class brands. Andy is working closely in a mentoring role with Charlie to ensure that the companies 30 year old Managing Director benefits from one of the food industries leading minds.

Dave Mclaughlin


Dave ​like Roland has a lifetime of experience as one of the countries leading Sales Directors with companies such as Baxters Soup and Hain Daniels. 

Dave works very closely with Charlie to ensure that the Ambitions Snacks commercial strategy is one that will support a bid to become a category captain. 

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Ambitions Snacks, Unit 2A Northminster Business Park, Upper Poppleton, York. YO26 6QU

01904 390 686

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